Diego Martinez
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The Hatchery: a blog about my adventures in bird watching

Illustration of a bird flying.
  • How can businesses succeed in a constantly changing society?

    Consolidating a business is based on the principle of satisfying customers by investing time and resources in developing a product or service that meets customers’ expectations. However, in the marketplace, customers’ expectations and desires change dramatically over time. As a result, change may be perceived as a difficult, even unnecessary, step in the process of…

    October 29, 2022
  • FACING THE UNKNOWN

    A series of episodes presenting the experiences of remarkable individuals who have challenged themselves to make a difference Chapter one: All the way from New Zealand to Colombia with Tania Simpson. Once I dreamt about it, now let’s make it happen. I am very happy to share the first episode. Instagram: @donalejodiaz. #newzealand#colombia

    May 29, 2023
  • When was the last time you challenged yourself?

    Life lessons I learnt from surfing. We grow up looking for the answers to life’s most pressing questions. Should I strive to be a successful professional? Is it the right moment to be a Dad/Mum? Is it better to buy a house or a vehicle now? However, quite often we fail to ask ourselves the…

    March 26, 2023
  • From 40 to 400

    Months ago, I was asked by a wonderful teacher to help her out in addressing young students, since she believes I can help her motivate them into pursuing their goals and consolidating their life projects. I must admit, I did not believe I was the right guy for it, or at least good at it.…

    February 12, 2023
  • What life is teaching us.

    Few things I have learnt out of my experience living abroad.

    October 17, 2022
  • How business have changed over time.

    Business responsibilities have shifted considerably over time. Previously, firms were focused on increasing shareholder value. Although it is still an essential matter for organizations, shareholders’ interest is not the only aspect to take into consideration at the time of consolidating a business strategy. Nowadays, consumers’ growing awareness of sustainability issues, rapid changes in resources and…

    October 17, 2022

Diego Martinez

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